'Because there are only so many people in the gold-making scene, so there's always going to be something that players aren't looking at.' 'I'm always looking for markets that players aren't focusing on,' he says. He can afford to be a little cavalier with his investments, because 'it's just pixels at the end of the day.' As the Goldmaker reiterates to me, we're talking about the currency of elves, dwarves, and orcs in a computer game. After all, it's not like he's risking anything truly disastrous or life-changing.
World of Warcraft lets The Goldmaker experiment-he'll spend hours tinkering with the untapped capital of, say, the profit yields of the new Inscription recipes-and he'll report back on his blog detailing each of his successes and failures, much to the glee of his international bulwark of disciples. The way he describes it, some people play World of Warcraft for the white-knuckle high-end raid encounters, some for the PvP, and some to live out their shrewd venture-capitalist fantasies in a digital economy. He does this despite holding down a full-time job, and occasionally he only spends about four or five hours a week in the game. Today, The Goldmaker works the auction house well enough to pay for two accounts all through those WoW Tokens, which requires roughly 300,000 gold a month. 'When I say something now, people are going to take it pretty seriously.' 'It's a bit of pressure,' he laughs, when he reflects on his newfound influence. It was during the Burning Crusade, more than a decade ago, that he first became interested in the economic side of Blizzard's immortal MMO, and he's been operating The Lazy Goldmaker blog-where he posts columns, analysis, and other musings-since 2016, shortly after the launch of the Legionexpansion. The Goldmaker himself chooses to remain anonymous, but he does disclose that he is 30 years old and Norwegian. A few pages down another user, Imfromeuw, chimes in: 'MVP.' Gold in them hillsĬonsider The Lazy Goldmaker somewhat like World of Warcraft's personal Jim Cramer-the man you turn to for fiscal advice when you're trying to drum up funds for a new mount, or a rare pet, or perhaps most prudently, the WoW Tokens that let you buy subscription time off of other players with in-game currency. 'I just want you to know that you're the best,' says Feezus, a Reddit user who has the top comment on the thread with 49 upvotes. I'm writing this at 8pm on a Sunday, and right now there are currently 28 fellow anonymous prospectors in the Google Cloud, scrolling through The Lazy Goldmaker's sage advice. It contains a set of expertly appraised auction house margins for all of Azeroth's many tradeskills-blacksmithed weapons, stat-buffing cooking recipes, excavated gems.
In August, shortly after the release of World of Warcraft's seventh expansion, Battle For Azeroth, The Lazy Goldmaker posted one of his meticulous spreadsheets to the WoW economy subreddit.
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